Price is the most powerful lever you control. Price it right and you draw competition and strong offers; price it too high and the listing goes stale — which actually costs you money as buyers wonder "what's wrong with it?"
Start with sold comparables, not active listings
Active listings tell you what sellers hope to get. Recently sold comparables tell you what buyers actually paid. Look for homes in your area, similar in size, age, condition, and lot, sold in the last 60–90 days.
Adjust for the differences
- Condition & updates (kitchens, baths, roof, windows)
- Lot size, parking, and location within the neighbourhood
- Finished basement, extra bedrooms/baths, garage
- Current market direction — rising, flat, or softening
Start from a Public-Data Listing-Price Estimate
The Ultimate Money-Back Guarantee Package includes a Public-Data Listing-Price Estimate. We review publicly available active listings and available property information to suggest a reasonable listing-price range. We may not have access to complete sold, expired or terminated MLS® data, and we do not inspect the property. This is general pricing guidance, not a formal appraisal, valuation or Comparative Market Analysis — but it gives you an evidence-based starting range to test against your own sold-comparable research.
Avoid these pricing traps
- Anchoring high "to leave room to negotiate." Overpricing kills early momentum, when your listing gets the most attention.
- Pricing on what you need, not what it's worth. The market doesn't care about your mortgage payoff.
- Ignoring the data because of one high sale. Outliers happen; trends matter more.
Use your listing stats to adjust
Once you're live, watch the numbers. Lots of REALTOR.ca views but few showings often signals the price is high for the presentation. We provide REALTOR.ca statistics on demand so you can adjust with real feedback, not guesswork.
Ready to list? Start your flat-fee listing — or choose the Ultimate package for the listing-price estimate and the conditional money-back guarantee.
List on MLS® for a flat fee — keep your commission
Full MLS® & REALTOR.ca exposure through a licensed Ontario brokerage, without the 5% commission.