Price your Ontario home on real numbers
Guessing the price is the most expensive mistake a seller makes. A Comparative Market Analysis prices your home from active, expired and sold comparables — a $199 + HST add-on, included in Premium Marketing and Ultimate.
What a CMA looks at
Three kinds of comparable tell three different things — together they set a price the market will actually meet:
- Active — what you're competing against right now
- Expired — prices the market rejected
- Sold — what buyers actually paid, and how fast
- Adjusted for size, condition, location and features
- Included in Premium Marketing & Ultimate
CMA & pricing — common questions
What is a CMA?
A Comparative Market Analysis prices your home by looking at what genuinely comparable properties in your area are listed at, what expired unsold, and — most importantly — what actually sold and for how much. It turns "what I hope it's worth" into a defensible asking price.
How is a CMA different from an appraisal?
An appraisal is a formal valuation, usually ordered by a lender, that follows a regulated process. A CMA is a pricing tool for the seller, built from current market comparables to set a competitive asking price. Most private sellers need a CMA, not an appraisal.
How much does it cost?
A professional CMA is a $199 + HST add-on, and it is included in the Premium Marketing and Ultimate packages.
Why does pricing matter so much?
Price is the single biggest lever on your sale. Price too high and the listing goes stale and negotiates down; price it right and you draw more showings and offers early, when a listing is freshest. A CMA is how you get that number right the first time.
Do you also offer a free estimate?
Yes — you can request a free, no-obligation home evaluation to get a ballpark. For a defensible asking price backed by real comparables, the paid CMA is the tool.
Related: How to price your home in Ontario →