Where should you actually list your home?
A free social post reaches browsers. REALTOR.ca reaches buyers who are searching — and the agents representing them. Get there through a flat-fee brokerage from $549 + HST.
| REALTOR.ca | Facebook Marketplace | |
|---|---|---|
| Who searches there | Serious home buyers & their agents | General browsers, mixed intent |
| Buyers' agents can find it | Yes | No |
| Seen as a real listing | Yes | Varies |
| Powers other home-search sites | Yes (the MLS® feed) | No |
| Screening / safety | Through a brokerage process | You vet strangers yourself |
| Needs a licensed brokerage | Yes | No |
Last reviewed: September 2026.
REALTOR.ca vs. Marketplace — common questions
Can I just sell on Facebook Marketplace?
You can post there, and some sellers do — it costs nothing. But Marketplace and Kijiji are where people browse; REALTOR.ca is where people who are actually buying a home, and the agents representing them, search. The two audiences are very different.
Why does REALTOR.ca reach more real buyers?
REALTOR.ca is fed by the MLS® system, which also powers many other real estate search sites and puts your listing in front of every buyer's agent. A social-marketplace post reaches only the people who happen to scroll past it.
Is safety a factor?
It can be. Selling through a brokerage means offers and showings run through a process rather than answering strangers from a classified ad. That structure matters for a purchase this size.
Should I use both?
Sure — a Marketplace post can't hurt as extra exposure. Just don't make it your only listing. Put your home on REALTOR.ca through a flat-fee brokerage and treat social posts as a bonus, not the plan.